Selling Travel the Right Way - Call yourself a Travel Company

Everyone deserves to travel!

Travel awakens the soul and he who has yet to travel has only lived a page of life...LOH Ivan (2010)

While everyone deserves to travel, not everyone will. Modern day life although made convenient with the advances in technology and transportation has still a long way to go. Of course, we are not talking about Buck Rogers, Star Wars or even Battlestar Galacticca - although such a day may come.

People will travel provided that they have the means to travel. So what means are we talking about? There's knowledge, budget and desire which basically translate into knowledge of the destination that forms the initial thought of travel, budget that defines the level of comfort and whether it is affordable to travel, and last but not least the birth of desire which makes it a goal to travel.

Any respectable travel agent today would best avoid the word agent or agency, if they know what is good for them (no offense intended...).

It is better to be termed as a travel company with proud ownership of the products and services that are provided to public. Agents are purely representatives...