Marketing Simplified

When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either dividing the market into product categories, such as function or price, or dividing the customer base into target demographics, such as age, gender, education, or income level.

Unfortunately, neither way works very well...WHY?

People usually don't go about buying by conforming to particular segments. Rather, they take life as it comes. Segmenting markets according to market demand is a good start to build products that people want to buy.

"Purpose branding names the product after the purpose it serves"

"Knowing who buys it only tells you where to sell it -- don't mix it up with knowing what to sell OR have as a product"

"Just because the Product is something you don't sell, doesn't mean that you can't sell it -- as long it doesn't take extra resources in doing so, by all means SELL it"

"Create Products that People have a Need for"