Top Business Success Secret

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What is the secret or secrets of a successful business? Are there surefire success formulas that have somehow eluded us? Or are we in the wrong business to start with? Just what exactly do we need to improve? What is that missing component? Later when your business starts to grow from having an expanding base of customers, repeat sales, and money starts flooding in while expenses trickle down, I hope it dawns upon you the simplicity of it all because it surely ain't no rocket science as you will soon understand!

The secret of today's more successful businesses is no secret at all. All businesses have it - so just exactly, what do we all have but is not working in the way it is supposed to do and bring in the business that we so desire?

Starting to sound familiar?

Yes, my dear friend in business. The answer is in marketing. Marketing is used to bring the product and service to the consumer. It involves every aspect of your business and you either knowingly put it to use or not.

The difference between the Marketing you deploy in your business with that of your competitor is the level of EFFECTIVENESS their Marketing is against yours.

(Ivan Loh: Competitors Are So Categorized Because You Consider Them More Successful™)

Therefore, the answer is NOT JUST marketing but EFFECTIVE MARKETING.

Let's presume that you already have a well developed product or service that's a killer, well in demand and a breeze to sell. But sales are simply not forthcoming. No one is aware of your business existence. Few are noticing your ads and even less are responding - and out of those few that do respond, only a small percentage is actually buying.

Effective marketing is not about spending more on advertisements, promotions, and personal selling (components of the Marketing Communication Mix). If not what is? UNDERSTAND THIS WELL - IT IS NOT WHAT WE SPEND BUT THE QUALITY OF THE MESSAGE COMMUNICATED THAT MATTERS. How else are we to communicate what we have to offer to the consumer, if not through the components of the Marketing Communication Mix? You still use it but with better results from having a message that has clarity, is meaningful, and consistent.

Effective marketing is about having a consistent and quality message that shouts out clearly the benefits and choices you offer. Be prepared to lose the customer when they start failing to understand what your benefits and choices are to and for them. THEREFORE, SPEND ALL THE TIME YOU NEED IN CREATING THE RIGHT MARKETING AND SALES MATERIALS FOR YOUR BUSINESS - Rule Of Thumb: Don't pass it on to the customer until you are absolutely sure that the message is what you intend for them to receive. You don't want to confuse them from the beginning!