`Porno' a five-letter word

LOS ANGELES (AP) -- Kevin Smith made a movie with such a bothersome title he cannot even place ads for it in some places.

Some newspaper, TV and outdoor ads for Smith's comedy "Zack and Miri Make a Porno" have been rejected because of their content or the five-letter word that ends the title, said Gary Faber, head of marketing for the Weinstein Co., which is releasing the film.

Among those refusing to carry ads are about 15 newspapers and several TV stations and cable channels, Faber said. Commercials for the film during Los Angeles Dodgers games on Fox Sports were dropped at the team's request after some viewers complained, said Dodgers spokesman Josh Rawitch.

Some playfully risque ads with images of "Zack and Miri" stars Seth Rogen and Elizabeth Banks were forbidden by the Motion Picture Association of America, which called the ads "highly sexually suggestive and not suitable for general audiences."

The company developed a version of the stick-figure poster without the film's name, bearing the slogan, "Seth Rogen and Elizabeth Banks made a movie so outrageous that we can't even tell you the title."